Just like that, we’re approaching another Valentine’s Day. Another day of hefty and cringey paragraphs on Instagram, expensive dinners full of awkward, lovey-dovey small talk and expensive (allegedly “marked-down”) chocolates, flowers and Hallmark cards. The holiday of overconsumption and exploitative consumerism has arrived. And, paradoxically, I’m excited. Every year, my feelings about Valentine’s Day fluctuate, but my general attitude remains the same: it’s the same dose of insincere and superficial, year after year. This time around, I’m feeling relatively calm — though ask me again after seeing the explosion of newly formed (possible cringe) Cornell couples parading their love around campus, and I’ll probably have a different answer (and a…